Dassault Systèmes, the 3DEXPERIENCE Company, today announced that the Procter & Gamble Company (P&G), one of the world’s largest consumer packaged goods companies, is using the 3DEXPERIENCE platform. P&G is deploying Dassault Systèmes’ “Perfect Product” and “Perfect Package” industry solution experiences to connect thousands of users to data, colleagues and consumers. This accelerates and improves the company’s packaging and product design, requirements management and program management.
Consumer packaged goods is a fast-paced, competitive marketplace in which most purchase decisions are made in a matter of seconds. Companies must quickly deliver new materials, formulations and packaging that distinguish a product in the marketplace, contribute to a strong and reliable brand image, and inspire consumers to make – and repeat – a purchase.
P&G, a longtime customer of Dassault Systèmes’ design, development and simulation applications, manages 10 product categories and 65 brands in more than 80 countries. The 3DEXPERIENCE platform helps P&G to leverage its scale with greater agility to innovate, efficiently manage and accelerate product programs in the context of short product lifecycles, fluctuating costs of raw materials, and highly variable consumer demand.
Based on the 3DEXPERIENCE platform, “Perfect Product” and “Perfect Package” are being extended across P&G to 18,000 users in research and development, product supply, quality and other disciplines to support the design and development of products. In a global collaborative digital environment, project data is traceable, shareable and reusable. Teams spend less time searching for data and have access to more consistent and accurate packaging and product specifications. This streamlines processes and saves rework and expense. In addition to this increased productivity, data can be exchanged easily with consumers to gain greater insight into trends, needs and usage.