PTC announced initiatives to fuel its AR business and strengthen the Vuforia Augmented Reality (AR) platform. These initiatives include enhanced 3D AR model targets, leveraging Azure Spatial Anchor Services, a collaboration with Matterport to further the PTC enterprise reach into factories and other spaces, and the acquisition of an AR services agency, TWNKLS.
“AR redefines how the enterprise works. Across all industrial use cases including
manufacturing, engineering, service and training, AR is improving productivity, reducing
waste, and increasing worker safety and compliance. AR empowers organizations to
digitally transform their products, processes, and people,” said Jim Heppelmann, president
and CEO, PTC. “Our strategic alliances, acquisitions, and groundbreaking technology
highlight PTC’s commitment to helping industrial companies succeed with their digital
Create step-by-step AR instructions with Vuforia Expert Capture
Industrial customers can use Vuforia Expert Capture to quickly and easily create step-by-step instructions when and where they do their work, leveraging Microsoft HoloLens’ location-aware capabilities enabled by Azure Spatial Anchor Services. Front-line workers can then be safely and effectively guided through procedures by digital content presented at relevant locations in the physical environment. This feature improves the accuracy and speed of educating workers, and reduces training costs.
Vuforia Engine 8.3 enhanced with AI
In addition to providing intuitive AR user interactions, Vuforia Engine 8.3 offers robust AR experiences by harnessing the power of deep learning to provide target recognition capabilities based on the customer’s 3D CAD model. AI-powered, model-based recognition enables a product or machine to be recognized from difficult angles, even in poor lighting environments – enabling easier, faster, and more accurate user experiences.
PTC invests in Matterport to visualize factories
PTC has invested in and partnered with Matterport, a company that offers immersive 3D
technology and spatial capture solutions. By partnering with Matterport, PTC is offering the first AR solution with a focus on factories, plants, and other spaces – and the people who operate them. PTC’s enhanced Vuforia offerings give customers the ability to unify
their factory data and allow them to visualize and interact with a digital twin. The
collaborative solution provides customers an easy way to scan their facility and convert it
into a usable 3D mesh using a Matterport compatible camera.
PTC acquires TWNKLS to help customers deploy and adopt augmented reality
The Netherlands-based TWNKLS is a specialized AR company that develops tailor-made AR applications and experiences and provides AR services to solve the specific challenges faced by enterprise companies. The acquisition will accelerate PTC’s AR strategy as well as enable customers to realize faster time-to-value.
PTC’s Vuforia Experience Platform has been adopted by hundreds of companies
worldwide, including Aggreko, Fujitsu, Global Foundries, Howden, and Volvo.